Study Finds Speed to be Critical to Consumer Purchase Intent

Internet auto sales and marketing firm, Outsell, releases the third installment in a series of iBase research studies into consumer car purchasing habits.

Minneapolis, MN, March 29, 2007 – http://www.outsell.com – Outsell LLC, the fastest growing Internet auto sales and marketing company in America, has released the latest results in its series of iBase research studies on consumer car purchasing habits – “The Importance of Speed.”

The third study in this series reveals that the speed of a dealer’s response to consumer requests plays a crucial role in a consumer’s initial perception of a dealership. 91% of car buyers will search for a vehicle online, and 80% will submit a request for more information via phone or email to multiple dealers before visiting the physical dealership. Since consumers contact multiple dealerships during their search, the initial perception of a dealership is extremely important.

“In today’s “data on-demand” climate, it’s all about who can provide consumers with the fastest response to their information requests,” said Mike Wethington, CEO of Outsell LLC. “Dealers who stall in responding to these requests are missing out on a lot of business.”

Minneapolis, MN, February 1, 2007 — http://www.outsell.com — Outsell LLC, the fastest growing Internet auto sales and marketing company, has conducted a series of studies into the car purchasing habits of consumers.

The winners and losers in the automotive sales market will be determined by their ability to establish and effectively market their online and in-store sales experience. Those that respond to the needs of today’s ‘always-on-consumer’ will gain market share and increase their profitability

Over the next few months, Outsell will be releasing the groundbreaking results from its iBase Insights series.

The iBase Insight Series from Outsell is a series of consumer-centric insights designed to help automotive leaders make decisions that will attract, develop, close and grow more business. These insights are the product of research studies conducted by Outsell.

The results show that auto dealers will need to revisit their marketing and sales strategies to increase margins in an industry that is increasingly moving online.

Outsell will be releasing its latest iBase Insights as follows:

January 2007 - How Far Online?
How far do consumers want to go online when making a vehicle purchase? What key strategies can be implemented at a dealership to target these online consumers?

Minneapolis, MN – October 26, 2006 – http://www.outsell.com – Outsell, LLC, the fastest-growing automotive Internet sales and marketing firm, is taking the automotive industry online and interactive with its “Chat Live” service, which offers customers the chance to consult with car experts via instant messenger before they make a purchase.

Today, more than 80% of all vehicle purchasers start their buying process using search engines like Google and Yahoo. The National Automobile Dealers Association (NADA) has also noticed that the automotive industry is quickly moving online.

“Almost every dealer in the country has an interactive web site,” said William Bradshaw, Chairman of NADA, “And it’s proven to be not only an effective information resource for consumers, but also an excellent marketing tool for dealers.”

Outsell helps auto dealers take the headache out of marketing to consumers online through a complete line of services including:
•    Live Chat
•    Search Engine Marketing (SEM)
•    Interactive Marketing
•    Internet Business Development Center
•    iBase Insights

Outsell guarantees auto dealers that its “Live Chat” service will increase sales by at least one car per month.  Outsell’s most successful clients are experiencing sale increases of more than 20 cars on a monthly basis.