Minneapolis, MN March 19, 2009 — TopRank® Online Marketing, a leading digital marketing and PR agency, is sharing best practices in search engine optimization, online reputation management and business blogging in three panels at next week’s Search Engine Strategies (SES) Conference in New York, New York.
Perhaps the largest conference of its kind in the United States, SES is a leading source of search marketing industry education and networking for in-house and agency internet marketers alike. This year’s SES Conference in New York will focus on providing a full spectrum of search knowledge, from outlining the basics of organic search engine optimization to detailing cutting edge developments in social media marketing.
Lee Odden, CEO TopRank® Online Marketing
TopRank® Online Marketing will be contributing to this event via CEO Lee Odden’s participation in three panels on Thursday, March 26th:
SEO Through Blogs & Feeds, 10:30-11:45am
Brand & Reputation Management, 12:45-2:00pm
Blogging for Business, 3:45-5:00pm
Odden’s first session, “SEO Through Blogs & Feeds,” will illustrate the remarkable advantages blogs offer to companies when integrated into an overall internet marketing strategy. The afternoon sessions will begin with Odden and his panel discussing all aspects of how companies can proactively and reactively address the negativity they may someday find directed at their brand online in the “Brand & Reputation Management” session.
Minneapolis, MN – October 26, 2006 – http://www.outsell.com – Outsell, LLC, the fastest-growing automotive Internet sales and marketing firm, is taking the automotive industry online and interactive with its “Chat Live” service, which offers customers the chance to consult with car experts via instant messenger before they make a purchase.
Today, more than 80% of all vehicle purchasers start their buying process using search engines like Google and Yahoo. The National Automobile Dealers Association (NADA) has also noticed that the automotive industry is quickly moving online.
“Almost every dealer in the country has an interactive web site,” said William Bradshaw, Chairman of NADA, “And it’s proven to be not only an effective information resource for consumers, but also an excellent marketing tool for dealers.”
Outsell helps auto dealers take the headache out of marketing to consumers online through a complete line of services including:
• Live Chat
• Search Engine Marketing (SEM)
• Interactive Marketing
• Internet Business Development Center
• iBase Insights
Outsell guarantees auto dealers that its “Live Chat” service will increase sales by at least one car per month. Outsell’s most successful clients are experiencing sale increases of more than 20 cars on a monthly basis.
Boston, MA, April 7, 2006 – http://www.toprankmarketing.com – Search marketing expert, Lee Odden, President of TopRank Online Marketing, will be speaking at the upcoming WebmasterWorld Pubcon conference in Boston, April 18 – 20, 2006.
Odden will outline how the integration of online public relations tactics with blog marketing and search engine optimization can deliver a distinct advantage to marketers who desire to build high brand awareness and increased sales online.
Traditional public relations initiatives can improve results significantly by leveraging online exposure opportunities. For example, many pitching efforts are lacking impact because they don’t take into account the fact that press releases are documents that can get indexed and ranked by search engines. Press releases that are optimized effectively can improve media coverage and also assist search engine rankings.
Business blogs can be very effective tools for communicating with prospects, clients and journalists. Blogs are also inherently search engine friendly and when properly optimized, can provide a significant boost to a web site’s search engine rankings.
“Companies can gain a competitive marketing advantage by integrating search engine optimization with tactics such as press releases and blog marketing,” said Lee Odden. “The marketing synergy created by integrating SEO, blogs and press release optimization provides a tremendous advantage over traditional PR by itself.”
