New Orleans, LA, September 25, 2006 – http://www.adlersjewelry.com – Adler’s Jewelry, the leading purveyor of fine jewelry and gifts in the New Orleans and Gulf South Region, is an official sponsor of the New Orleans Saints and is proud to participate in the New Orleans Saints homecoming and grand re-opening of the New Orleans Superdome.

The Fleur de Lys is the official symbol of both the New Orleans Saints and the city of New Orleans. Adler’s Jewelry features many Fleur de Lys items and has recently introduced a Fleur de Lys ‘Believe Bracelet.’

“The Fleur de Lys Believe Bracelet is particularly popular among Saints fans because of the traditional New Orleans Saints rallying anthem ‘I Believe-Go Saints, All the Way’,” said Mildred Adler, a member of the fourth generation of the Adler Family. “The Believe Bracelet also communicates Adler’s Jewelry’s strong commitment to and belief in the City of New Orleans.”

The Silver Plated Fleur de Lys Believe Bracelet retails for $25.00, and can be purchased at all Adler’s locations as well as online.