Study Finds Speed to be Critical to Consumer Purchase Intent

Internet auto sales and marketing firm, Outsell, releases the third installment in a series of iBase research studies into consumer car purchasing habits.

Minneapolis, MN, March 29, 2007 – http://www.outsell.com – Outsell LLC, the fastest growing Internet auto sales and marketing company in America, has released the latest results in its series of iBase research studies on consumer car purchasing habits – “The Importance of Speed.”

The third study in this series reveals that the speed of a dealer’s response to consumer requests plays a crucial role in a consumer’s initial perception of a dealership. 91% of car buyers will search for a vehicle online, and 80% will submit a request for more information via phone or email to multiple dealers before visiting the physical dealership. Since consumers contact multiple dealerships during their search, the initial perception of a dealership is extremely important.

“In today’s “data on-demand” climate, it’s all about who can provide consumers with the fastest response to their information requests,” said Mike Wethington, CEO of Outsell LLC. “Dealers who stall in responding to these requests are missing out on a lot of business.”

Internet auto sales and marketing firm, Outsell, launches the second in a series of iBase Insights into consumer car purchasing habits and works with top auto dealers to present value of leveraging the Internet.

Minneapolis, MN, March 2, 2007 – http://www.outsell.com – Outsell LLC, the fastest growing Internet auto sales and marketing company, is releasing the second insight from a pair of research studies involving the application of intensive consumer surveys aimed at collecting data on consumer psychographics.

The Decision Matrix is part of a series of consumer-centric insights designed to help automotive leaders make decisions that will attract, develop, close and grow more business. Focusing on the various factors that directly impact automotive consumer’s purchase decisions, the insight reveals the great importance of high levels of customer service, as well as the interplay between price, consumer satisfaction and the relative values of various other factors in the vehicle purchase process.

“With tight margins, best of class automotive organizations optimizing customer experience, especially online. By offering great value and great service, these organizations are offering the level of service that customers want and are willing to pay for”, said Mike Wethington, CEO of Outsell LLC. “This study is reinforcing the fact that for automotive purchases consumers are willing to travel further to get the price and level of service they expect.”

Minneapolis, MN, February 1, 2007 — http://www.outsell.com — Outsell LLC, the fastest growing Internet auto sales and marketing company, has conducted a series of studies into the car purchasing habits of consumers.

The winners and losers in the automotive sales market will be determined by their ability to establish and effectively market their online and in-store sales experience. Those that respond to the needs of today’s ‘always-on-consumer’ will gain market share and increase their profitability

Over the next few months, Outsell will be releasing the groundbreaking results from its iBase Insights series.

The iBase Insight Series from Outsell is a series of consumer-centric insights designed to help automotive leaders make decisions that will attract, develop, close and grow more business. These insights are the product of research studies conducted by Outsell.

The results show that auto dealers will need to revisit their marketing and sales strategies to increase margins in an industry that is increasingly moving online.

Outsell will be releasing its latest iBase Insights as follows:

January 2007 - How Far Online?
How far do consumers want to go online when making a vehicle purchase? What key strategies can be implemented at a dealership to target these online consumers?

Minneapolis, MN, December 28, 2006 – http://www.outsell.com – Outsell LLC, the fastest growing Internet auto sales and marketing company, has signed a group agreement with auto dealer, Sheehy Auto Stores, which is expected to yield over $3,000,000 in gross profit for sales and service in 2007 via interactive marketing and live automotive chat.

“Outsell has been extremely successful in driving customers into our dealership,” said Roy Reutter, Corporate eBusiness Director at Sheehy Auto Stores. “Outsell was a great investment in 2006. Only 3 months into the program, we recorded a 18:1 return on investment. We are obviously looking forward to growing with Outsell in 2007.”

The Sheehy Interactive Sales and Marketing program from Outsell includes:
• Interactive email newsletters
• Email marketing and promotions
• Live automotive chat
• Prospect list development and maintenance
• Customized reporting, tracking and analysis

Outsell creates and manages interactive email newsletters, email promotions and live automotive chat, enabling customers to instantaneously enter into a live discussion with a car expert who turns conversations into sales “ups” for the dealership.

“Outsell understands that dealerships have one desire – to increase car and fixed operations sales,” said Mike Wethington, CEO of Outsell LLC. “Interactive marketing is a proven way of engaging the prospect and growing dealership sales every month.”

Minneapolis, MN, November 30, 2006 — http://www.outsell.com - Outsell, the fastest-growing Internet auto sales and marketing firm, has announced a 255% year over year revenue growth, achieved in the third quarter of 2006.

Outsell is attributing its success to huge response from auto dealers for online marketing, email marketing, “Live Chat” and its Internet Business Development Center (BDC) service.

“During the third quarter, Outsell witnessed an incredible surge in dealer interest in our total Internet BDC solution,” said Mike Wethington, Outsell President and CEO. “Auto Dealers are attracted to our results-based partnership model where Outsell’s compensation is tied completely to the number and quality of units sold during the previous month.”

Outsell signed 20 new dealer clients in the third quarter for the Internet BDC service offering. The majority of these contracts were for a “total” Internet sales and marketing solution where dealers outsource the management and execution of all Internet sales and marketing activity. This includes the management of all third party lead providers, all Internet marketing initiatives and the initial pre-sales contact to prospective customers from all lead provider sources, including dealer website, manufacture and third party leads within 15 minutes of consumer submission of the lead.