Study Finds Speed to be Critical to Consumer Purchase Intent

Internet auto sales and marketing firm, Outsell, releases the third installment in a series of iBase research studies into consumer car purchasing habits.

Minneapolis, MN, March 29, 2007 – http://www.outsell.com – Outsell LLC, the fastest growing Internet auto sales and marketing company in America, has released the latest results in its series of iBase research studies on consumer car purchasing habits – “The Importance of Speed.”

The third study in this series reveals that the speed of a dealer’s response to consumer requests plays a crucial role in a consumer’s initial perception of a dealership. 91% of car buyers will search for a vehicle online, and 80% will submit a request for more information via phone or email to multiple dealers before visiting the physical dealership. Since consumers contact multiple dealerships during their search, the initial perception of a dealership is extremely important.

“In today’s “data on-demand” climate, it’s all about who can provide consumers with the fastest response to their information requests,” said Mike Wethington, CEO of Outsell LLC. “Dealers who stall in responding to these requests are missing out on a lot of business.”