Internet auto sales and marketing firm, Outsell, launches the second in a series of iBase Insights into consumer car purchasing habits and works with top auto dealers to present value of leveraging the Internet.

Minneapolis, MN, March 2, 2007 – http://www.outsell.com – Outsell LLC, the fastest growing Internet auto sales and marketing company, is releasing the second insight from a pair of research studies involving the application of intensive consumer surveys aimed at collecting data on consumer psychographics.

The Decision Matrix is part of a series of consumer-centric insights designed to help automotive leaders make decisions that will attract, develop, close and grow more business. Focusing on the various factors that directly impact automotive consumer’s purchase decisions, the insight reveals the great importance of high levels of customer service, as well as the interplay between price, consumer satisfaction and the relative values of various other factors in the vehicle purchase process.

“With tight margins, best of class automotive organizations optimizing customer experience, especially online. By offering great value and great service, these organizations are offering the level of service that customers want and are willing to pay for”, said Mike Wethington, CEO of Outsell LLC. “This study is reinforcing the fact that for automotive purchases consumers are willing to travel further to get the price and level of service they expect.”