The growing dominance of the Internet is driving more and more people online. Marketers therefore should be changing their marketing tactics and budget appropriately to accommodate this shift in the consumer mindset.
Companies that deploy Public Relations can take their marketing programs to the next level by integrating Search Engine Optimization, online PR and other interactive marketing tactics.
Misukanis & Odden implements an integrated marketing program for DDL, a package testing laboratory. Since beginning this program in 2004, DDL has seen the following results:
Boston, MA, April 7, 2006 – http://www.toprankresults.com – Search marketing expert, Lee Odden, President of TopRank Online Marketing, will be speaking at the upcoming WebmasterWorld Pubcon conference in Boston, April 18 – 20, 2006.
Odden will outline how the integration of online public relations tactics with blog marketing and search engine optimization can deliver a distinct advantage to marketers who desire to build high brand awareness and increased sales online.
Traditional public relations initiatives can improve results significantly by leveraging online exposure opportunities. For example, many pitching efforts are lacking impact because they don’t take into account the fact that press releases are documents that can get indexed and ranked by search engines. Press releases that are optimized effectively can improve media coverage and also assist search engine rankings.
Business blogs can be very effective tools for communicating with prospects, clients and journalists. Blogs are also inherently search engine friendly and when properly optimized, can provide a significant boost to a web site’s search engine rankings.
“Companies can gain a competitive marketing advantage by integrating search engine optimization with tactics such as press releases and blog marketing,” said Lee Odden. “The marketing synergy created by integrating SEO, blogs and press release optimization provides a tremendous advantage over traditional PR by itself.”
Richard Nacht, Blogging Systems CEO, Makes Available an Updated Version of Blog Platform at Brand New Day Conference, Speaks about Blog Growth and Predictions for Real Estate Professionals
Community Publisher helps real estate professionals capitalize on the interactivity of the blog phenomenon establishing relationships between themselves and their communities building an increase in brand awareness.
ORLANDO, FL – March 23, 2006 – http://www.bloggingsystems.com– Today at the Brand New Day Conference, Blogging Systems, a blogging platform provider serving real estate brokers, announced the availability of is newest version of Community Publisher, its flagship blogging platform.
Blog use and creation is growing at a phenomenal rate. According to Technorati, a leading weblog authority, the blogosphere doubles about every 5.5 months. Technorati points to March 2006 as a month in which they tracked over 27.2 million weblogs. This number is nearly double the number of blogs they were tracking 5 months prior.
“As blogs become an accepted communications medium, real estate agents and brokers are realizing they can capitalize on a tool that helps them increase community ties and build local brand recognition,” said Richard Nacht, CEO of Blogging Systems. “Community Publisher takes the networking leg work real estate professionals have been doing for years, and puts it online.”
Minneapolis, MN, October 25, 2005 – Lee Odden, President of TopRank Online Marketing, a leading search engine optimization firm, will be speaking at the upcoming Minnesota Interactive Marketing Association (MIMA) Summit 2005 at the McNamara Alumni Center, University of Minnesota, on October 26, 2005.
Lee Odden, who founded TopRank in 2001, is an expert search engine industry source who has been cited by business publications such as U.S. News and World Report, the Minneapolis Star Tribune and the Business Journal on the topics of organic search engine optimization, online public relations and RSS marketing. He writes regular search engine and blog marketing columns for AllBusiness.com, Lockergnome.com and BusinessBlogConsulting.com and also publishes daily search marketing industry news at Online Marketing Blog.
Odden will be speaking alongside Ward Tongen, Search Marketing Consultant at Findlaw and Scott Ekman, Director of Internet Marketing for Rockler, about the benefits of deploying an SEO program and where the future lies for search engine marketing.
“It’s great to see organizations like MIMA provide opportunities for the interactive marketing community to learn more about search marketing,” said Odden. “This panel provides a unique opportunity to hear from 3 individuals with 27 years of combined search marketing experience – a lifetime in Internet marketing years.”
Chicago, IL , July 12, 2005 — http://www.toprankresults.com - Lee Odden, President of TopRank Online Marketing and author of the Online Marketing Blog, has been selected to “blog” this week’s AD:TECH conference in Chicago.
Odden, who joins fellow bloggers, Steve Hall of the Adrants blog, Erin Bradley of Reprise Media & SearchViews blog and David Berkowitz of icrossing.com & Reverse Direct Marketing blog, will be covering five of the AD:TECH conference sessions which range from “Brand Humanity: How Social Technologies are Changing the Way We Do Business” to “Achieving Balance in Your Search Mix”.
“I am very privileged to have the opportunity to participate in blogging the AD:TECH conference with such talented bloggers. Adrants, SearchViews and the articles David Berkowitz writes for MediaPost are some of my favorites.”
Since founding TopRank Online Marketing in 2001, Lee Odden has been consistently recognized as a thought leader in search engine optimization and online marketing. Since March 2005, TopRank has been listed five months in a row as a TopSEOs.com Top 30 SEO firm and for the past 2 years as the only Minnesota based SEO firm included in Marketing Sherpa’s Guide to SEO Firms.
Minneapolis, MN, April 15, 2005 – http://www.toprankresults.com – Lee Odden, President of TopRank Online Marketing, a professional web site marketing firm that helps companies increase leads, sales and brand visibility through integrated search engine optimization (SEO) and online public relations services, will speak at a Minnesota Interactive Marketing Association seminar about his insights into the world of search marketing.
Geared toward clients and agencies alike, the MIMA sponsored seminar “Search Engine Smarts: What You Need to Know About SEO/SEM” will cover what’s new, what’s hot and what works in search engine marketing.
“Search engine marketing is a constantly evolving discipline and many companies simply don’t have the time or resources to keep current with what works.” Says Lee Odden of TopRank. “We’re excited about the opportunity to share some of our knowledge about the current strategies and tactics for effective search marketing as well as what’s in store for the future.”
Join TopRank and MIMA at the April 20th Seminar for an in-depth look at search engine marketing and optimization best practices, tools of the trade and tips for everyone from novice to expert.
Search Engine Smarts: What You Need To Know About SEO/SEM
Leading Industry Resource Endorses Search Marketing Company’s Services
Minneapolis, MN, March 16, 2005 -http://www.toprankresults.com - TopRank Online Marketing, a leading search engine optimization (SEO) and online marketing firm, has been ranked #6 by TopSEOs.com, a critical buyer’s guide for SEO services.
With more than 1,000 SEO firms in business worldwide, a number which is rapidly growing, TopSEOs.com is helping companies narrow their search for the right firm by publishing a monthly Top 30 Search Engine Optimization Firms list.
“We are honored to be ranked along with other leading SEO firms by TopSEOs.com,” said Lee Odden, President of TopRank. “TopSEOs.com puts quite a bit of effort into evaluating search engine optimization companies for it’s monthly ranking. We appreciate the opportunity to have our services and client successes compared with other search engine marketing companies.”
TopSEOs.com puts its Top 30 Directory candidates through a rigorous process for selection. Each SEO firm is evaluated in terms of its:
- Competitive advantage
- Superior services and pricing
- Customer and technical support
- Reponse to client problems
- Innovations that set it apart from the competition
- Overall efficiency
- Overall performance
TopRank Has Recently Added 5 New Search Engine Optimization and Online Public Relations Clients
Minneapolis, MN, May 18 2004 - TopRank Online Marketing, a leading Minneapolis based search engine optimization (SEO) and web site marketing consulting service has expanded its client roster with the addition of 5 new clients and the hiring of additional Internet marketing staff. The expansion in business is indicative of TopRank’s acknowledged expertise at helping companies increase sales and brand visibility online.
TopRank provides search engine optimization and marketing services with an emphasis on serving clients in technology, engineering, financial services and retail industries. New SEO clients include: Evolving Solutions, DDL, AKA Enterprise Services, Tekna Seal and Interactive Intelligence.
Technology and industrial clients are increasingly making search marketing a prominent component in their overall lead and sales generation strategy. Even with that commitment, choosing the right vendor for search engine marketing can be a difficult task. The TopRank team possesses the right mix of business, marketing, public relations and search engine optimization skills to deliver a winning search marketing strategy for its clients: Increased leads and sales with lower overall marketing costs.
Minneapolis. May 4th, 2004 – Seth Godin, entrepreneur and author of the bestselling book Purple Cow, today announced the inclusion of TopRank Online Marketing in his 2004 Bull Market Directory, a resource for connecting organizations with some of the world’s most creative thinkers. In early 2004, Godin issued a call for entries seeking the world’s most innovative copywriters, brainstormers, advertising and marketing agencies, designers, artists and more. Set to make a May 1st debut, the 2004 Bull Market Directory will feature Minneapolis Search Engine Optimization Firm, TopRank Online Marketing and is expected to reach more than one million people (Godin’s Unleashing the Ideavirus was the most downloaded e-book in history).
“ TopRank Online Marketing has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively,” commented Godin. “TopRank has challenged its search engine marketing and optimization clients to become spectacular and invigorating. Smart companies realize that they can create Purple Cows faster with a bull.”
In Purple Cow, Godin argued that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow to stand out among a marketplace of traditional brown cows. The 2004 Bull Market Directory is the next step for Godin in questioning traditionally accepted corporate strategies and inspiring business success by uniquely communicating his vision and expertise.
3rd Edition Buyer’s Guide for SEO Firms Now Available
Minneapolis, MN November 21 2003— Local search engine optimization expert, TopRank Online Marketing, is the only Minnesota Web marketing agency included in the most recent edition of the Buyer’s Guide to SEO Firms. The guide is recognized as the definitive resource for evaluating search engine optimization firms worldwide.
“Inclusion in the guide to purchasing SEO services allows our firm to be directly compared with other SEO firms and we are happy to see it.” says Lee Odden, Founder of the TopRank program. “Companies in Minnesota and nationwide need a resource to help with the potentially difficult task of selecting the right SEO firm.”
As one of the fastest growing search engine optimization services, TopRank Online Marketing works with companies and organizations ranging from recently funded technology startups to established nationwide brands. With increasing numbers of companies looking for alternatives to pay per click advertising, the TopRank Online Marketing program provides lower cost per visitor conversion/acquisition than just about any other online marketing tactic.
