Minneapolis, MN March 19, 2009 — TopRank® Online Marketing, a leading digital marketing and PR agency, is sharing best practices in search engine optimization, online reputation management and business blogging in three panels at next week’s Search Engine Strategies (SES) Conference in New York, New York.
Perhaps the largest conference of its kind in the United States, SES is a leading source of search marketing industry education and networking for in-house and agency internet marketers alike. This year’s SES Conference in New York will focus on providing a full spectrum of search knowledge, from outlining the basics of organic search engine optimization to detailing cutting edge developments in social media marketing.
Lee Odden, CEO TopRank® Online Marketing
TopRank® Online Marketing will be contributing to this event via CEO Lee Odden’s participation in three panels on Thursday, March 26th:
SEO Through Blogs & Feeds, 10:30-11:45am
Brand & Reputation Management, 12:45-2:00pm
Blogging for Business, 3:45-5:00pm
Odden’s first session, “SEO Through Blogs & Feeds,” will illustrate the remarkable advantages blogs offer to companies when integrated into an overall internet marketing strategy. The afternoon sessions will begin with Odden and his panel discussing all aspects of how companies can proactively and reactively address the negativity they may someday find directed at their brand online in the “Brand & Reputation Management” session.
Minneapolis, MN, June 8, 2006 –http://www.watermarklearning.com– Watermark Learning, a leader in business analysis, project management training and skill development, welcomes Terri Swanson as its new Chief Operating Officer. Swanson comes to Watermark Learning with 20 plus years of experience in training, publishing and high tech sales and marketing.
Swanson will continue Watermark Learning’s efforts to expand into other markets and to share the knowledge and expertise of its principals and instructors through project management and business analysis related:
- Onsite Training
- Public Classes
- Masters Certificate Programs
- Mentoring/Coaching
“I am impressed with the quality and depth of the training that Watermark Learning provides,” Swanson said. “Watermark Learning’s genuine concern for helping clients solve their business needs, and our openness to customizing training and mentoring services to match these needs, is something that everyone in business should know about.”
Swanson plans to update the eNewsletter, Website and to help principals Elizabeth Larson, PMP, and Richard Larson, PMP, publish and promote their first book, “Nail Requirements Flat.”
“Nail Requirements Flat” will present the critical factors for quickly nailing requirements, and the techniques that will contribute to successful projects every time. It will focus on how effective business analysis can supply the missing ingredients to reduce or eliminate challenged projects, capture vital functionality, and delight clients.
The growing dominance of the Internet is driving more and more people online. Marketers therefore should be changing their marketing tactics and budget appropriately to accommodate this shift in the consumer mindset.
Companies that deploy Public Relations can take their marketing programs to the next level by integrating Search Engine Optimization, online PR and other interactive marketing tactics.
Misukanis & Odden implements an integrated marketing program for DDL, a package testing laboratory. Since beginning this program in 2004, DDL has seen the following results:
Boston, MA, April 7, 2006 – http://www.toprankmarketing.com – Search marketing expert, Lee Odden, President of TopRank Online Marketing, will be speaking at the upcoming WebmasterWorld Pubcon conference in Boston, April 18 – 20, 2006.
Odden will outline how the integration of online public relations tactics with blog marketing and search engine optimization can deliver a distinct advantage to marketers who desire to build high brand awareness and increased sales online.
Traditional public relations initiatives can improve results significantly by leveraging online exposure opportunities. For example, many pitching efforts are lacking impact because they don’t take into account the fact that press releases are documents that can get indexed and ranked by search engines. Press releases that are optimized effectively can improve media coverage and also assist search engine rankings.
Business blogs can be very effective tools for communicating with prospects, clients and journalists. Blogs are also inherently search engine friendly and when properly optimized, can provide a significant boost to a web site’s search engine rankings.
“Companies can gain a competitive marketing advantage by integrating search engine optimization with tactics such as press releases and blog marketing,” said Lee Odden. “The marketing synergy created by integrating SEO, blogs and press release optimization provides a tremendous advantage over traditional PR by itself.”
