Minneapolis, MN, June 8, 2006 – http://www.watermarklearning.com – Watermark Learning, a leader in business analysis, project management training and skill development, welcomes Terri Swanson as its new Chief Operating Officer. Swanson comes to Watermark Learning with 20 plus years of experience in training, publishing and high tech sales and marketing.

Swanson will continue Watermark Learning’s efforts to expand into other markets and to share the knowledge and expertise of its principals and instructors through project management and business analysis related:

- Onsite Training
- Public Classes
- Masters Certificate Programs
- Mentoring/Coaching

“I am impressed with the quality and depth of the training that Watermark Learning provides,” Swanson said. “Watermark Learning’s genuine concern for helping clients solve their business needs, and our openness to customizing training and mentoring services to match these needs, is something that everyone in business should know about.”

Swanson plans to update the eNewsletter, Website and to help principals Elizabeth Larson, PMP, and Richard Larson, PMP, publish and promote their first book, “Nail Requirements Flat.”

“Nail Requirements Flat” will present the critical factors for quickly nailing requirements, and the techniques that will contribute to successful projects every time. It will focus on how effective business analysis can supply the missing ingredients to reduce or eliminate challenged projects, capture vital functionality, and delight clients.

The growing dominance of the Internet is driving more and more people online. Marketers therefore should be changing their marketing tactics and budget appropriately to accommodate this shift in the consumer mindset.

Companies that deploy Public Relations can take their marketing programs to the next level by integrating Search Engine Optimization, online PR and other interactive marketing tactics.

Misukanis & Odden implements an integrated marketing program for DDL, a package testing laboratory. Since beginning this program in 2004, DDL has seen the following results:

• Revenue increase of 41.5%
• Top 50 Fastest Growing Company in the Twin Cities
• 34% increase in number of prospect inquiries
• Website traffic has more than doubled

Click for more details on SEO & Public Relations.

Boston, MA, April 7, 2006 – http://www.toprankresults.com – Search marketing expert, Lee Odden, President of TopRank Online Marketing, will be speaking at the upcoming WebmasterWorld Pubcon conference in Boston, April 18 – 20, 2006.

Odden will outline how the integration of online public relations tactics with blog marketing and search engine optimization can deliver a distinct advantage to marketers who desire to build high brand awareness and increased sales online.

Traditional public relations initiatives can improve results significantly by leveraging online exposure opportunities. For example, many pitching efforts are lacking impact because they don’t take into account the fact that press releases are documents that can get indexed and ranked by search engines. Press releases that are optimized effectively can improve media coverage and also assist search engine rankings.

Business blogs can be very effective tools for communicating with prospects, clients and journalists. Blogs are also inherently search engine friendly and when properly optimized, can provide a significant boost to a web site’s search engine rankings.

“Companies can gain a competitive marketing advantage by integrating search engine optimization with tactics such as press releases and blog marketing,” said Lee Odden. “The marketing synergy created by integrating SEO, blogs and press release optimization provides a tremendous advantage over traditional PR by itself.”