B2B marketing veteran, formerly of Siebel and Oracle, joins Marketo as strategic advisor
San Mateo, CA – 17 June 2008 – Lead management software firm Marketo today announced the addition of marketing and software-as-a-service (SaaS) veteran Rob Reid to its Board of Advisors. Reid brings to Marketo over 30 years of experience in the enterprise software industry and a track record of catapulting his companies into market leadership positions
With its sophisticated, yet easy-to-use lead management software already setting a new standard in the B2B marketing industry, Marketo will tap Reid’s insight and experience as the company continues to expand its vision.
Most recently, Reid served as Group Vice President, Siebel CRM OnDemand, for Oracle Corporation, where he managed the team responsible for the new industry leading CRM OnDemand solution. He came to Oracle from Siebel, where he was responsible for OnDemand marketing and the IBM strategic relationship. He also served as president and CEO of on-demand CRM innovator UpShot, which grew 10 times in three years under his leadership. Reid’s success at these market leaders, as well his work as CEO at Concur Commerce Network and Seeker Software, Inc., solidified his position as a leader in the SaaS industry.
Dynamic solution will let marketers create and manage campaigns without complex implementation, training or IT support.
San Francisco, CA (PRWEB) October 29, 2007 — MarketingSherpa Business to Business Demand Generation Summit (Booth #8) - http://www.Marketo.com — Marketo, a provider of affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, announced today that it is enrolling beta test users for its new lead management software solution. Marketo’s solution for the first time will allow B2B marketers to easily create, measure, and modify marketing campaigns without requiring time-consuming implementation, training or IT support.
Marketo’s lead management software was created to help manage the growing gap between the time marketing first captures a lead and the time a prospect is ready to engage with a sales representative. Prematurely passing early-stage leads to the sales department only annoys the buyer and wastes the sales person’s valuable time, and is at the root of the age-old tension between the sales and marketing departments.
Instead, companies should master lead nurturing, the process of using the Web, e-mail, phone, social media, and other online and offline channels to build relationships with qualified prospects who are not yet sales ready, as well as the ability to monitor lead activity and understand when a lead is ready to engage with sales.
New capabilities allow landing page creation and testing without IT involvement
San Mateo, CA (PRWEB) October 22, 2007 — http://www.Marketo.com — Marketo, a provider of affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, today added testing functionality to its landing page creation solution. This combination will make it easy for B2B marketers to create and test targeted landing pages without requiring any HTML, coding or website modification.
A landing page, accessible when a prospect clicks a link in a pay-per-click ad, online banner or direct email campaign, is a vital piece of any marketing program since it helps to ensure the click converts into a lead.
A well-tested landing page can make the difference between the prospect clicking away or becoming a lead. According to marketing research organization MarketingSherpa, a fully implemented landing page optimization solution can increase conversion rates by up to 40%, meaning savvy marketers can produce 40% more leads for the same spending.
Despite these benefits, Forrester Research reports that three out of four B2B companies do not have the technical resources to use landing pages effectively, let alone test multiple versions. Furthermore, most landing page optimization solutions typically cater to the needs of high-volume e-commerce websites, rather than the specific needs of B2B marketers who use landing pages for lead generation.
New marketing automation platform synchronizes sales and marketing data - resulting in more timely marketing activities and improved marketing accountability.
San Francisco, CA (PRWEB) September 17, 2007 — Salesforce.com Dreamforce Conference (Dreamforce Booth #140) http://www.Marketo.com — Marketo, which provides affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, today announced the development of its new on-demand marketing automation platform leveraging salesforce.com’s Force.com on-demand platform.
Marketers are under constant pressure to drive qualified sales leads and demonstrate revenue impact. Additionally, new online channels are changing B2B research and buying processes, requiring marketers to adjust. Unlike the sales department - which has access to powerful automation tools such as Salesforce - B2B marketing professionals have not had easy yet powerful marketing automation software available to them.
The Marketo marketing automation platform will eliminate this gap by helping B2B marketing professionals drive revenue and measure results. Central to the platform is the Marketo Marketing Database, which provides marketing with all the information needed to acquire and nurture leads, forecast marketing results, and demonstrate marketing’s impact on the bottom line.
