Santa’s Storybook Outlines 7 Steps to a Successful Business, Helping Others Bring Business Dreams to Life

Riverwoods, IL –December 3, 2008 – www.toolkit.com – Business Owner’s Toolkit, the total know-how for small businesses, is helping bring new business wishes to life this holiday season by telling the story of how Old St. Nick became the successful business owner, Santa Claus.

The story of Nick becoming Santa Claus is chronicled in, Santa’s Storybook: A Dream, A Wish and a World of Inspiration.

Nearly 1.5 million Americans launch new businesses each New Year, according to USA Today. Of those new businesses, “Two-thirds survive the first two years,” states Patricia Schaefer, of Franchisetrade.com.

Santa’s Storybook illustrates the seven steps toymaker Nick Claus took in creating his successful business, including:

Business Plan. Creates a formal statement of business goals, the reasons why they are attainable, and the plan for reaching those goals. Nick the toymaker believed that he had the experience necessary to make his toyshop a success and the kind smile to raise sufficient capital.

Incorporate. Forms a new corporation and safeguards personal assets against the claims of creditors and lawsuits. Realizing that he needed to protect his personal assets and his new business, Nick changed his legal persona to Santa Claus.