Dynamic solution will let marketers create and manage campaigns without complex implementation, training or IT support.
San Francisco, CA (PRWEB) October 29, 2007 — MarketingSherpa Business to Business Demand Generation Summit (Booth #8) - http://www.Marketo.com — Marketo, a provider of affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, announced today that it is enrolling beta test users for its new lead management software solution. Marketo’s solution for the first time will allow B2B marketers to easily create, measure, and modify marketing campaigns without requiring time-consuming implementation, training or IT support.
Marketo’s lead management software was created to help manage the growing gap between the time marketing first captures a lead and the time a prospect is ready to engage with a sales representative. Prematurely passing early-stage leads to the sales department only annoys the buyer and wastes the sales person’s valuable time, and is at the root of the age-old tension between the sales and marketing departments.
Instead, companies should master lead nurturing, the process of using the Web, e-mail, phone, social media, and other online and offline channels to build relationships with qualified prospects who are not yet sales ready, as well as the ability to monitor lead activity and understand when a lead is ready to engage with sales.
New capabilities allow landing page creation and testing without IT involvement
San Mateo, CA (PRWEB) October 22, 2007 — http://www.Marketo.com — Marketo, a provider of affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, today added testing functionality to its landing page creation solution. This combination will make it easy for B2B marketers to create and test targeted landing pages without requiring any HTML, coding or website modification.
A landing page, accessible when a prospect clicks a link in a pay-per-click ad, online banner or direct email campaign, is a vital piece of any marketing program since it helps to ensure the click converts into a lead.
A well-tested landing page can make the difference between the prospect clicking away or becoming a lead. According to marketing research organization MarketingSherpa, a fully implemented landing page optimization solution can increase conversion rates by up to 40%, meaning savvy marketers can produce 40% more leads for the same spending.
Despite these benefits, Forrester Research reports that three out of four B2B companies do not have the technical resources to use landing pages effectively, let alone test multiple versions. Furthermore, most landing page optimization solutions typically cater to the needs of high-volume e-commerce websites, rather than the specific needs of B2B marketers who use landing pages for lead generation.
Debut of new presentation to attendees of PMI Global Congress destined to help business analysts and project managers worldwide achieve a new level of success
Atlanta, GA (PRWEB) October 8, 2007 — Today, Watermark Learning, a globally recognized provider of business requirements analysis and project management training, will once again transform the way project professionals manage their projects with the debut of its presentation, “Oh No, You Gave Me What I Asked For! Common Pitfalls to Uncovering Expectations” at PMI Global Congress North America in Atlanta, GA.
The presentation is based on the paper of the same name by Watermark Learning principals Elizabeth & Richard Larson, both registered project management professionals (PMPs) and certified business analysis professionals (CBAPs).
Garnered from their decades of experience with both business analysis and project management training, the paper and presentation speak to the inescapable reality that any project ignoring the importance of uncovering customer expectations is susceptible to failure, despite otherwise outstanding execution.
“Uncovering expectations, at its core level, is about the art of consultative questioning,” states Watermark Learning CEO Elizabeth Larson. “As we have trained students of our project management and business analysis training programs throughout the years, mastering this art will lead to more success in analyzing, documenting, and validating customer requirements. And, it is an essential skill in discovering customer expectations about the products our projects introduce.”
Merger will allow TCP and DDL customers to achieve a new, consolidated level of packaging success.
Edison, NJ (PRWEB) October 3, 2007 — TCP Reliable, a thermal packaging solutions manufacturer and DDL, the leading package testing services firm have announced a merger, making the combined company the leading packaging engineering group specializing in the medical device and biopharmaceutical industries. DDL and TCP will continue to operate their testing and manufacturing separately with DDL as a wholly owned subsidiary of TCP Reliable.
“The true benefit of this merger for our clients is access to a wider array of services custom suited to their growing needs,” states Patrick Nolan, COO of DDL. “Particularly, our clients will be able to confidently consolidate both their testing and manufacturing objectives.”
This powerful new collaboration between packaging testing pioneers DDL, specializing in medical device testing and TCP, a full service temperature controlled packaging manufacturer, will answer the growing needs of both firms’ client bases.
