3rd Edition Buyer’s Guide for SEO Firms Now Available

Minneapolis, MN November 21 2003— Local search engine optimization expert, TopRank Online Marketing, is the only Minnesota Web marketing agency included in the most recent edition of the Buyer’s Guide to SEO Firms. The guide is recognized as the definitive resource for evaluating search engine optimization firms worldwide.

“Inclusion in the guide to purchasing SEO services allows our firm to be directly compared with other SEO firms and we are happy to see it.” says Lee Odden, Founder of the TopRank program. “Companies in Minnesota and nationwide need a resource to help with the potentially difficult task of selecting the right SEO firm.”

As one of the fastest growing search engine optimization services, TopRank Online Marketing works with companies and organizations ranging from recently funded technology startups to established nationwide brands. With increasing numbers of companies looking for alternatives to pay per click advertising, the TopRank Online Marketing program provides lower cost per visitor conversion/acquisition than just about any other online marketing tactic.

“Roughly 85% of search engine users do not click on sponsored listings”, says Lee Odden, founder of the TopRank service. “Many people do not trust the paid listings, so the tendency is to click on the natural listings in the main part of the page.” He adds, “If your company does not rank in the first page of results for search terms relevant to your business, then you’re missing out in a big way”.

Many companies realize that search engine optimization can help increase traffic, leads and sales but are not sure how to implement. As specialists in their respective areas, most web designers and web software developers do not have sufficient expertise in search engine optimization. Looking outside the company, many IT managers or marketing managers could benefit from an objective evaluation of firms that provide online marketing services.

Along with inclusion in the SEO Firm Buyer’s Guide, TopRank has also been evaluated and included in the SEOconsultants.com, SEOpros.org and SEMList.com SEO firm directories and is a member of AIM, the Association for Interactive Marketing and SEMPO.org, the only association for search engine marketing professionals.

Even with this excellent Guide, hiring a SEO firm still requires homework and a basic knowledge of how search engine optimization can create a measurable impact on your marketing ROI. It’s important that the firm posess both the technical expertise and the capability to understand business and overall marketing objectives. Make sure the firm explains how they will optimize your site and ask for examples of difficult rankings, success stories and client references.

For more information the SEO Firms Buyer’s Guide created and produced by Marketing Sherpa, visit the TopRank Online Marketing web site: http://www.toprankmarketing.com/sherpa.htm

About TopRank Online Marketing
TopRank Online Marketing helps companies increase traffic, leads, sales and brand visibility online through integrated search engine optimization and online public relations. Companies ranging in size from a $1 billion per year International IT consulting firm to local SMB’s (small and medium sized businesses) have trusted our proven process for delivering online marketing results.

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Contact Information
Lee Odden
info @ toprankresults.com
http://www.toprankmarketing.com
tel. 952.400.0194
fax. 952.400.8784